Insights
Short notes, useful on Monday
Practical pieces on B2B websites, landing pages and paid ads. Each one takes a few minutes and ends with something you can check on your own site.
- Websites
What a B2B homepage must answer in 5 seconds
Four questions every visitor asks before they scroll, and a quick way to test whether your homepage answers them.
- Paid ads
Landing page or website for paid ads?
When ad traffic belongs on a dedicated page, when your main site is fine, and how to decide.
- Checklist
Before you redesign: a quick audit checklist
What to look at on your current site before you pay anyone, including us, for a new one.
Rather we just look at it?
Send us your website address and what you want it to do better.